Client: Ferratum Bank
Project: Employer Branding videos
Behind every successful company you can find exceptional people. Ferratum Bank is a Fortune500 company, present in more than 25 countries and has hundreds of dedicated employees.
Recruiting the best is always tough, especially in banking and the instant loan industry.
This is where the Concept came in to help. In cooperation with Ferratums' HR dept. we found just the right type of people to target the scope needed. The concept was to take people from within the company and show how they had evolved as individuals with the help of Ferratum. This is how a new brand called Ferratum Life came to be and the core idea was to show the soft values of the company that would appeal both to the job seekers as well as the potential investors.
Part of the project was to create short videos with individual scripts, locations to match the persons and combined with overall visual language to match the corporate style.