Project: Christmas campaign TVC
Make a better Christmas by yourself. A clear and simple piece of advice, doable for most people.
Bauhof wanted to create a diverse campaign that would function as a advert, but also be somehow as a reminder of simple values and to call out to act different these holidays. This is how we came to the idea of asking the audience to create something themselves this year. A special landing page was created for the purpose to gather the crafts people made and late or reproduce them to show the public what and how to make this Christmas.