Automaailm is the biggest car parts retail chain in Estonia. They were the first to come out with the innovational licence plate search plugin that enable to search for parts by simply entering 6 characters from the plate.
Marketing wise, Automaailm has always chosen humor as way of communication and no different was this campaign. The concept was to create funny characters that come across absurd situations to show, how easy it is to get parts when using Automaailm as partner.